Yes, you are reading that correctly and when I was first introduced to the term, the same thought crossed my mind: ‘There is no way that’s a real thing!’
In a society built on social media platforms, it is more than a real thing. Instagram has become one of, if not the most used mobile applications to build brands through visual and audio content. Providing viewers a glimpse of who you are, what you do and where you’ve been is just a small piece to this never ending puzzle.
Colleen and I spent an entire day with Bloguettes at the Saguaro Hotel in Palm Springs, California. Throughout the day, we traveled to different workshops surrounding Instagram: Branding, Editing, Lifestyle/Portrait, Styling and Landscape. It was their way of breaking down the different layers of Instagram and how to properly use this application to effectively reach your target audience.
Colleen at the Styling workshop!
For me personally, I am constantly trying to tackle the one thing I find most challenging in my position and that is being transparent with the face behind my brand and the work I produce. I want my audience to be able to relate to me as Kelsey Timberlake, but also enjoy the content I publish to promote Vanity Affair Events, while staying cohesive. It is a concept that weighs heavily on me as I am a firm believer you are your brand and your work reflects every ounce of that.
The famous @thatpinkdoor
Social media is a powerful tool and InstaCamp reminded me just how powerful it can be when you create purpose and intention with each post, just don’t forget to laugh your way through this journey and find a friend who can do it with you!
Love (from a Happy Camper),